Become an Affiliate

Join us at Big Lucky as a marketing partner and grow with a Canada-focused affiliate program built for publishers, streamers, affiliates and marketing partners. We work hands-on with partners who drive quality traffic across Canadian provinces, offering transparent reporting, flexible creative assets and a practical commercial setup that fits local markets.

Program purpose

Our affiliate programme is designed to connect active marketing partners with a reliable online casino brand that supports CAD banking and Canadian player access. We aim to help partners monetise traffic responsibly while keeping player acquisition straightforward and compliant with relevant provincial rules.

Partnership benefits

When you promote BigLucky you get access to marketing materials that are tailored for Canadian audiences, including localized creatives and messaging. Partners benefit from fast onboarding, regular campaign updates and a single point of contact for commercial and technical queries. We prioritise long-term value, so steady traffic and quality players will be rewarded through ongoing collaboration.

Commission structure

We offer a flexible, performance-based commission model that adapts to different partner types and traffic levels. Exact rates are agreed during onboarding and may include revenue-share options, hybrid arrangements or CPA opportunities depending on campaign goals. Payout terms and qualification rules are set out clearly in the partner agreement to avoid surprises.

Tracking and reporting transparency

Partners get access to a dedicated affiliate dashboard with detailed conversion stats, player activity metrics and timely payment reports. Our reporting is designed to be clear and actionable - you can monitor clicks, registrations and revenue in near real-time and export reports for accounting purposes. Attribution rules, cookie handling and payout cycles are explained in the partner area so you know how leads are tracked and credited.

Marketing tools and support

We provide a library of creatives, landing pages and approved messaging that are updated for seasonal campaigns and new game launches. Our technical team supports campaign setup and tracking integration, and the commercial team can help optimise creatives and landing flow for Canadian audiences. We also run occasional co-branded promotions and data-driven experiments with top partners.

Long-term cooperation

We value predictable, mutually profitable partnerships. Long-term partners receive priority support, tailored commercial offers and opportunities for exclusive campaigns. If you are a publisher, streamer or marketing agency focused on Canada, get in touch to start a conversation about how we can work together and scale responsibly over time.